Strategic product design for the most complex domains

We help companies in the most challenging industries innovate, launch, and lead with exceptional digital product design that consistently delivers results.

Design team collaborating on a whiteboard
Screenshot of a miro whiteboard

'05

Established

in Austin, Texas

Recognized

As a Top UX Agency

Trusted

Design Partner

WOSB

Owned & Led by Women

8 Unicorns

Trusted Product Design Agency for 20 of the Fortune 100

...and hundreds of other amazing companies with a broad range of business objectives

Strategic Product Design Process

Our unique approach leads to innovative, high-performance products time and again. We meet each team where they are, and create a custom plan for every engagement across the four phases of our proprietary process.

“In a word, Guidea is indispensable to me and the success of our design transformation.”

Christina Vallery from Express Scripts

Innovate

Develop a proven product hypothesis

Launch

Ship a validated Minimum Viable Product

Sprint

Iteratively deliver high-impact product enhancements

Scale

Establish a robust platform and DesignOps framework

We partner with organizations of all sizes

Reddot Winner 2023
Fintech Breakthrough awards badge
Forrester Wave Leader 2021 badge
CS Innovation Awards 2020 winner badge
Medtech Breakthrough awards badge
Fast Company Most Innovative Companies Badge
Big Innovation 2023 award badge
AI innovation award badge

Seasoned Experts with Deep Industry Experience

We have partnered with more than 300 technology companies to deliver successful enterprise, SaaS, and B2B solutions used by millions of customers worldwide. We have extensive research in key areas and tested design patterns that enable us to move faster and with greater precision than other product design companies.

Let Our Expert Designers Guide Your Idea

Our extensive hands-on experience with our industry enables us to guide your team away from pitfalls and toward opportunities even in the most complex domains.

Photo of Lisa Deluca from IBM

“They are experts in design thinking and taking a step back to truly understand user needs to develop a solution that doesn't just become an artifact, but instead develop a plan of action to bring the idea to life...”

Lisa DeLuca
Dir. of Prod. Mgmt & Eng, Web3

Our clients become partners

We're consistently rated 5 stars with an 85% client retention rate
Upcity Local Excellence award winner badgeClutch top UX/UI companies badge

"Guidea’s talents are extraordinary, and the quality that really distinguishes them from other consultancies is their lack of hubris. They aren’t shy about sharing recommendations based on lessons learned from past projects, which is refreshing.”

Pam Nyberg
,
Director of Experience Design
Humana

Unicorn

"Guidea’s talents are extraordinary, and the quality that really distinguishes them from other consultancies is their lack of hubris. They aren’t shy about sharing recommendations based on lessons learned from past projects, which is refreshing.”

Pam Nyberg
Director of Experience Design
Humana

"We engaged Guidea for dozens of design innovation and execution projects at PayPal over a ten year time period. Their deep expertise in FinTech as well as mobile design strategy allowed us to quickly launch innovative experiences across the globe. For customers, merchants and PayPal partners including Discover, Home Depot. Starbucks and others. Their longest running success was Mobile Express Checkout, which helped provide a 33.7% spike in conversion rates for merchants and scaled to process billions in mobile payments annually by 2015. I wouldn't hesitate to hire them again."

Damon Hougland
,
Sr. Director
PayPal

Unicorn

"We engaged Guidea for dozens of design innovation and execution projects at PayPal over a ten year time period. Their deep expertise in FinTech as well as mobile design strategy allowed us to quickly launch innovative experiences across the globe. For customers, merchants and PayPal partners including Discover, Home Depot. Starbucks and others. Their longest running success was Mobile Express Checkout, which helped provide a 33.7% spike in conversion rates for merchants and scaled to process billions in mobile payments annually by 2015. I wouldn't hesitate to hire them again."

Damon Hougland
Sr. Director
PayPal

"Guidea has created hundreds of designs for my development team to reference. Their work is super professional. The designs are well thought out, user friendly, visually appealing, and most importantly, clearly documented for developers."

Ryan Crawford
,
Dir. of Engineering
MasterCard

Unicorn

"Guidea has created hundreds of designs for my development team to reference. Their work is super professional. The designs are well thought out, user friendly, visually appealing, and most importantly, clearly documented for developers."

Ryan Crawford
Dir. of Engineering
MasterCard

"Guidea has been a fantastic UX and design partner for us. What I really appreciate about the team is their creativity and problem solving throughout the course of the project. We needed to communicate complex use cases, and at each stage of the project, Guidea worked with us on innovative solutions to get this done. The team has excellent project management and communication skills as well - which helped us deliver the projects on time and within budget.”

Olga Kazakova
,
Head of GTM Product Marketing
Miro

Unicorn

"Guidea has been a fantastic UX and design partner for us. What I really appreciate about the team is their creativity and problem solving throughout the course of the project. We needed to communicate complex use cases, and at each stage of the project, Guidea worked with us on innovative solutions to get this done. The team has excellent project management and communication skills as well - which helped us deliver the projects on time and within budget.”

Olga Kazakova
Head of GTM Product Marketing
Miro

"Guidea has been instrumental in partnering with our design team for the modernization of major offerings in our AI Applications portfolio. My experience with Guidea is that they bring only top-notch designers, researchers and strategists to our engagements and produce high quality results."

Joe Berti
,
VP of AI Applications, IBM Watson
IBM

Unicorn

"Guidea has been instrumental in partnering with our design team for the modernization of major offerings in our AI Applications portfolio. My experience with Guidea is that they bring only top-notch designers, researchers and strategists to our engagements and produce high quality results."

Joe Berti
VP of AI Applications, IBM Watson
IBM

“Guidea ingrained themselves in our business to understand our enterprise users. Their team is incredibly detail oriented, and that shows in their output. " 

Ben Klein
,
Consumer Business Intelligence
Johnson & Johnson

Unicorn

“Guidea ingrained themselves in our business to understand our enterprise users. Their team is incredibly detail oriented, and that shows in their output. " 

Ben Klein
Consumer Business Intelligence
Johnson & Johnson

"With Guidea, I always knew I was going to get high quality work, excellent communication - all on time and on budget. Their designers and researchers felt like natural extensions of the team and always impressed even the toughest stakeholders."

Alicia Nachman
,
Vice President of UX
MacMillan

Unicorn

"With Guidea, I always knew I was going to get high quality work, excellent communication - all on time and on budget. Their designers and researchers felt like natural extensions of the team and always impressed even the toughest stakeholders."

Alicia Nachman
Vice President of UX
MacMillan

"Guidea’s creativity, partnership, responsiveness and plain hard work provided an awesome contribution to the team. I would certainly recommend your services should I have an opportunity to do so."

James Morrissey
,
IT Marketing Systems
Novo Nordisk

Unicorn

"Guidea’s creativity, partnership, responsiveness and plain hard work provided an awesome contribution to the team. I would certainly recommend your services should I have an opportunity to do so."

James Morrissey
IT Marketing Systems
Novo Nordisk

Let's get started

Whether you're a seed-stage startup looking to improve your UX design or an enterprise organization seeking higher adoption and retention, we've got the experience to help you succeed. Meet with us and discuss your business and product goals.

Tell us about your project and we’ll be in touch soon.
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